2022 Acura MDX Campaign

ACURA PERFORMANCE MEETS LATINX FAMILIES

 

The all-new Acura MDX is a luxurious, performance SUV that embodies the soul of a supercar. Our challenge: To connect it emotionally to the needs and wants of affluent Latinx millennial families.

 

Our multi-media campaign titled “Working Mom” airs in both English and Spanish, and is set to the soundtrack “NMI” by Samantha Sanchez, a rising and talented singer-songwriter and content creator, born in Madrid and based in Miami.

 

DIGITAL CAMPAIGN

 

SOCIAL VIDEO EXECUTIONS

“Dancing”

 

“Gaming”